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The Survey on Brand Power from viewpoint of the Competition Policy

June 4/2003
Japan Fair Trade Commission

JFTC conducted a survey to analyze the effects of brand power on competition among companies and behavior of consumers in the market. The survey focused on the following points;

  • Price control and trade barriers by strong brands
  • The possibility of raising price by gathering strong brands through merger etc..
  • Unfair trade practices using strong brands

*Every announcement is tentative translation. Please refer to the original text written in Japanese.



Japan Fair Trade Commission:

100-8987 1-1-1 Kasumigaseki, Chiyoda-ku, Tokyo,Japan
Tel: +81-3-3581-1998
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