June 4/2003
Japan Fair Trade Commission
JFTC conducted a survey to analyze the effects of brand power on competition among companies and behavior of consumers in the market. The survey focused on the following points;
- Price control and trade barriers by strong brands
- The possibility of raising price by gathering strong brands through merger etc..
- Unfair trade practices using strong brands
*Every announcement is tentative translation. Please refer to the original text written in Japanese.