An Empirical Investigation of the Toho．Subaru Antitrust Case:A Merger Case in the Japanese Movie Theater Market (2009.8)

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CPDP- 43-E(PDF:139KB)	"An Empirical Investigation of the Toho.Subaru Antitrust Case:A Merger Case in the Japanese Movie Theater Market" (2009.8) Mitsuru SUNADA (Researcher, Competition Policy Research Center) This study assesses a merger case in the Japanese movie theater market in the early 1950s. Utilizinginformation about the location of theaters in the Tokyo metropolitan area, I examine the relationshipbetween the number of attendees and the structure of local market competition. The results revealthat nearby rival theaters have negative effects on the attendance of a theater, and these effects do notdissipate even at around 10 km from each theater. Based on the empirical results, it appears that theTokyo High Court has defined the geographic movie theater market as being relatively small. Keywords: Antitrust; Local market competition; Merger; Movie theater market. JEL classification codes: L11; L41; L82; N45; N75.

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CPDP-
43-E(PDF:139KB)

"An Empirical Investigation of the Toho.Subaru Antitrust Case:A Merger Case in the Japanese Movie Theater Market" (2009.8)
Mitsuru SUNADA (Researcher, Competition Policy Research Center)
This study assesses a merger case in the Japanese movie theater market in the early 1950s. Utilizinginformation about the location of theaters in the Tokyo metropolitan area, I examine the relationshipbetween the number of attendees and the structure of local market competition.
The results revealthat nearby rival theaters have negative effects on the attendance of a theater, and these effects do notdissipate even at around 10 km from each theater.
Based on the empirical results, it appears that theTokyo High Court has defined the geographic movie theater market as being relatively small.
Keywords: Antitrust; Local market competition; Merger; Movie theater market.
JEL classification codes: L11; L41; L82; N45; N75.