April 28/2003
Japan Fair Trade Commission
The JFTC, following an investigation into representations of Shikuwasha (Citrus depressa Hayata) drink of beverage manufacturers and retailers in Okinawa, today issued a cease and desist order against violation of Section 4 (1) of the Premiums and Representation Act.
1. Companies involved
| Name of company | Place of company |
|---|---|
| K.K. Yonabaru Soba Honpo Mitsukura Food | Yonabaru town, Okinawa |
| K.K. Nago Pineapple winary | Nago-city, Okinawa |
| K.K. Nao Network | Naha-city, Okinawa |
| K.K. Biremo Okinawa | Toyomijo-city Okinawa |
| Yamahiro bussan Corporation | Naha-city, Okinawa |
| K.K. Okinawa Fujijin | Ginowan-city, Okinawa |
| Toguchi Corporation | Nago-city, Okinawa |
2. Outline of order
(1) Outline of violation
The seven beverage manufacturers and retailers made following misleading
representation on shikuwasha drink.
Representations:
They displayed as if the juice were made only from shikuwasha on the label and package for products.
Fact:
All or large part of juice were made from calamansi.
(2) Content of elimination measures
i) Notification to consumers on the misleading representations
ii) Ban on misleading representations to consumers in the future.
3. Outline of order
The JFTC requested following measures of Okinawa Health Food Industry Association.
(1) Familiarization to the members on this cease and desist order.
(2) Guidance for the members on proper representation of fruit juice not to violate
the Premiums and Representation Act.
*Every announcement is tentative translation. Please refer to the original text written in Japanese.
